Culture Expert, Researcher,
Randal Weidenaar is the founder of the Ultimate Why. He founded it out of a passion to make organizations what they really should be, a place where business and relationships thrive. His research indicated that when people give and receive love it fostered life-giving human thriving and it also fueled business growth. However, when human relationships were made secondary to the bottom line, it destroyed both the people and the bottom line. The Ultimate Why was born to help organizations become people focused on loving connection.
Randal is an organizational culture expert and researcher. In the process of authoring his book on organizational culture creation, he has surveyed a vast amount of literature and culture systems. This led him to scientifically-based solutions to improve corporate cultures. Randal is currently studying Dynamic Work Processes at MIT Sloan School of Management.
Randal was educated in Europe and lived there for ten years. There, he worked with teams of diverse national backgrounds from every continent. His work brought him in contact with diverse socio-economic strata from Wall Street consultants to poverty-stricken refugees on the streets of Greece. Randal uses his cultural background to spot the norms and values that shape organizational cultures.
He owned the Chicago based Ergo Marketing Communications in the 90s and currently owns Notionfront Marketing. He has worked with major New York City firms, with non-profits, with large corporations like US Cellular and with local governments. Marketing gave him unique insights into the motivational heuristics that lie beneath the obvious. Additionally, this experience also brought him in contact with countless c-level executives and business cultures.
Randal is also the director of Grace Encounter an inner healing workshop. It is an immersive interactive workshop that helps people work through past wounding and personal issues. This gave him insight into the transformational power of intentionally structured workshops to bring personal growth.
These four threads of research, culture, marketing and psychology wove together to form the powerful synthesis that resulted in Randal’s seminal work “The Ultimate Why”. The book is based on the one thing that motivates all people and cultures. His concepts work universally across cultures, backgrounds, and diverse workplaces.
WHAT PEOPLE SAY
I have a high functioning team and this helped us take our game to the next level.
We loved the new idea of leading. No one had ever seen it from that perspective
It will help you find the deeper meaning behind life and business.